Ayat Capital Brand Identity & Corporate Materials
A corporate brand materials project for Ayat Capital, featuring company profile design, pull-up banner, business cards, staff ID cards, and brand mockups.
Brand Designer / Corporate Materials Designer
completed
October 20, 2025
Project description
Ayat Capital needed a professional set of corporate materials to support its business identity across company presentations, networking, staff identification, and public-facing communication. I designed a complete collection of branded materials, including a company profile, pull-up banner, business cards, staff ID cards, and realistic brand mockups.
The visual direction followed Ayat Capital’s corporate identity, using deep blue, olive-gold, and white with Raleway typography to communicate trust, growth, professionalism, and investment leadership. The final materials helped present Ayat Capital as a South Sudanese multi-sector investment and management firm focused on inclusive economic growth, sustainable enterprise, and social transformation.
Visual direction
The brand presentation used a clean corporate style built around Ayat Capital’s official colors: deep blue #14487C, olive-gold #9D9534, and white #FFFFFF, paired with Raleway typography. The design language combines geometric shapes, structured layouts, and professional business imagery to reflect growth, strategy, and institutional credibility.
Deliverables
- Company profile design
- Pull-up banner design
- Business card design
- Staff ID card design
- Logo application
- Brand identity presentation
- Realistic portfolio mockups
